The work.
Selected case studies from copywriting projects across France and Europe.
Website Copy results
Scope
Full website copy for a management consulting firm: homepage, about, three service pages, and a contact page. Previous copy had been written by the founder and described services in technical language the audience did not recognise.
Outcome
Enquiry form submissions increased 38% in the first six weeks. The founder reported that prospective clients were referencing the homepage language in first calls, which had not happened before.
Email Campaign results
Scope
A 5-email welcome sequence for trial users of a project management SaaS. The existing sequence had poor open rates and a high proportion of users churning before reaching the key activation step.
Outcome
Open rate on email 1 improved from 31% to 54%. Trial-to-paid conversion improved 14% in the following quarter. The sequence structure was used as a template for two subsequent campaigns.
Brand Storytelling results
Scope
Origin narrative and brand voice guide for an artisan food producer in the Auvergne. The studio had grown from a market stall to a regional distributor but had never formalised what made them different.
Outcome
The brand story was used in a distribution partnership application. Two of three applications were successful, compared to none in the previous year.
Content Strategy results
Scope
A 12-month content strategy for a B2B analytics software company. The team was producing 2-3 blog posts per month with inconsistent topics and no evidence of organic growth.
Outcome
Organic traffic increased 68% in 12 months. Three articles reached position 1 for their target keyword. The editorial calendar was followed closely and gave the content team a clear shared reference.
