E-commerce product descriptions and sales copy. Written to inform, reassure, and convert.
A visitor on a product page has already passed through awareness and consideration. They are evaluating. The copy's job is to remove doubt and make buying feel like the obvious right move.
The engagement covers up to ten product pages: main description, key features and benefits, and an objection-handling section for each.
For fashion, food, and lifestyle products, copy balances emotional appeal with practical details. For technical products, clarity leads.
Available in English and French. French e-commerce product copy requires different structural norms than English.