A 12-month editorial plan, content audit, audience mapping, and topic framework.
Most businesses publish content without a strategy. They write what feels relevant and hope something converts. A content strategy starts with what your audience needs to believe before they buy, and works backwards.
The engagement delivers: a 12-month editorial plan, a content audit, audience intent mapping, a topic cluster framework, and a content brief template.
The plan is a concrete calendar showing what to publish, in what format, on what channel, and what each piece is doing in the funnel.
Available in English and French. For businesses in both markets, a bilingual strategy avoids duplicating effort.