A brand without a story has to start from scratch on every piece of communication. Why do you exist? What drives the business beyond the commercial answer?
The engagement produces three deliverables: the origin narrative, the brand voice guide (tone, vocabulary, what to avoid), and the core messaging framework.
These are working documents that guide every piece of copy that follows: website, emails, social media, sales material.
Available in English and French. For businesses in both markets, a bilingual brand story ensures voice consistency across languages.
Results from this service
An Auvergne food producer used the brand storytelling package before redesigning their website. Partnership application success improved significantly.
A French B2B consultancy standardised their sales pitch language. New business conversations became measurably shorter.
What is included
Every project includes
Brand origin narrative (500-800 words)
Brand voice guide (tone, vocabulary, do/avoid)
Core messaging framework
Audience and problem definition
Two revision rounds
Questions about this service
No. Equally useful for established businesses that have never formalised their story.
A practical reference for anyone writing for the brand: tone, word choices, phrasing patterns, and what to avoid.