Most website copy fails because it was written about the business rather than for the visitor. It describes what you do rather than explaining why that matters.
The website copywriting engagement starts with the site's core job: what action does each page need to drive? Homepage and services pages have different jobs, even on the same site.
The base scope covers five pages. Additional pages available at a per-page rate. Copy in English and French if required.
Delivery as a Google Doc or .docx, with all metadata (page titles, meta descriptions) included.
Results from this service
A Puy-de-Dome services business rewrote their homepage. Enquiry form submissions increased 38% in the following six weeks.
A French e-commerce brand improved their paid ad conversion rate from 1.9% to 3.4% after the new copy went live.
What is included
Every project includes
Up to 5 pages of website copy
Meta titles and descriptions for all pages
H1 and heading structure guidance
Two revision rounds included
French-language version on request
Questions about this service
Five pages. Additional pages at a per-page rate quoted on request.
French copy is available as an add-on or as the primary language if specified at booking.